Search Engine Marketing
Search engine or web marketing is a rather broad term; it encompasses everything which can be done to utilize search engine technology to promote your web site and increase its traffic.
Search engine marketing works – and our team is comprised of industry experts who know web marketing and marketing inside and out – that’s what we do, and that’s what sets us apart from other web design and marketing companies. Our services include:
- Natural search engine optimization: organic ranking for relevant keywords in various search engines
- Pay-per-click: sponsored listings in Google, Yahoo! and BING
- Social Media Marketing: Facebook, LinkedIn, Twitter………
- Local results: map listings, local listings
Natural (Organic) Search Engine Optimization
Natural search engine optimization enables your site to place higher in natural (also called organic) search engine results you find on a typical Google/Yahoo!/BING search for keywords relevant to your products or services. Our team is well-versed in natural SEO and knows what it takes to deliver your site to searchers.
SEO is not an exact science, nor does it yield sales overnight; it results instead in a gradual build up of traffic over a period of time. Long term, the return on investement on natural search engine optimization and other search engine marketing can far exceed the use of traditional marketing means.
Search Engine Marketing: Pay-Per-Click
Sponsored listings (pay-per-click or PPC) are the answer for site owners who want to see immediate results. Part of our search engine marketing plan includes designing attractive ads to entice visitors to your site; our web design experts have the experience to know what works – and what doesn’t.
Don’t trust your search engine marketing campaign to just any web marketing company – DEC Web Marketing has the qualifications to actually make it work.
DEC Web Marketing’s dedicated team of web marketing experts will help ensure the best possible results for your search engine marketing budget.
For Google Adwords customers, here is a link to their third party disclosure agreement.
Social Media Optimization
What is social media marketing? Why is it necessary? Which sites should I be on? Will it really help with my business?
According to an article in Search Engine Land(2012), social media marketing refers to the process of gaining website traffic or attention through social media sites. Some of those include Facebook, Twitter, LinkedIn, and Yelp to name just a few. It also includes blogs and blogging. DEC specializes in creating WordPress sites as well as moving existing sites onto a WordPress backbone. We can also write your blog articles for you.
Local Results/Map Listings
Local advertising has always been the most effective way to reach new local customers. Traditionally, business owners would use the Yellow Pages or the local paper – but now, according to comScore Networks, Inc., 54 percent of Americans have traded in their phone books for local Internet listings.
That means having your business listed at the top of local search engine results and in map listings is a critical part of any local marketing plan. The cost for these services is substantially lower than that of traditional media sources.
Do you have a search engine marketing plan?
Contact a DEC Web Marketing’ expert today to discuss how we can develop and implement a search engine marketing plan that meets your needs – and your budget.